Author Archive | Donald DeBlasio

Return on investment

Return on invest­ment — it is the lifeblood that dri­ves our indus­try. The sin­gle mea­sure of our suc­cess. The bench­mark for all best prac­tices. Isn’t it? I think so, but then why do most dis­cus­sions of ROI occur before a pro­gram gets under­way, not after it con­cludes? Why is our indus­try hes­i­tant to use ROI […]
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Why Direct Mail Is So Powerful?

Direct mail is per­haps, one of the most pow­er­ful mar­ket­ing medi­ums in use today. Few oth­er mar­ket­ing tools can deliv­er your mes­sage with exact pre­ci­sion at such a low cost. The amount of mail in your mail­box every­day attests to the effec­tive­ness of this medi­um (If it didn’t work, your mail­box would be emp­ty!). Rea­son […]
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TIPS FOR CHOOSING YOUR DIRECT MARKETING PARTNER

It is essen­tial that you choose a part­ner who has state-of-the-art tech­nol­o­gy plus the staff to exe­cute projects effi­cient­ly and strate­gi­cal­ly. Fulltech’s tool­box is supe­ri­or, and our team has the expe­ri­ence and the skills, plus unpar­al­leled com­mit­ment to your suc­cess. We will work togeth­er to cre­ate and imple­ment mar­ket­ing solu­tions that suc­ceed – your busi­ness […]
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Honing your marketing message

Your mar­ket­ing mes­sage should be more than a tag line or a slo­gan. It will iden­ti­fy you and your unique sell­ing propo­si­tion. Your mar­ket­ing mes­sage will com­mu­ni­cate your image, exper­tise and the val­ue you bring to the mar­ket place. Your mar­ket­ing mes­sage begins with your adver­tis­ing then con­tin­ues through your appoint­ment set­ting, prac­tice envi­ron­ment, prod­ucts, […]
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