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Return on investment — it is the lifeblood that drives our industry. The single measure of our success. The benchmark for all best practices. Isn’t it? I think so, but then why do most discussions of ROI occur before a program gets underway, not after it concludes? Why is our industry hesitant to use ROI […]
Direct mail is perhaps, one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox everyday attests to the effectiveness of this medium (If it didn’t work, your mailbox would be empty!). Reason […]
It is essential that you choose a partner who has state-of-the-art technology plus the staff to execute projects efficiently and strategically. Fulltech’s toolbox is superior, and our team has the experience and the skills, plus unparalleled commitment to your success. We will work together to create and implement marketing solutions that succeed – your business […]
Your marketing message should be more than a tag line or a slogan. It will identify you and your unique selling proposition. Your marketing message will communicate your image, expertise and the value you bring to the market place. Your marketing message begins with your advertising then continues through your appointment setting, practice environment, products, […]
If you had a million dollars to spend on a better Mailing List, what would you spend it on? Here are a few ideas …. Pay each of your existing customers to paint a red X on their roofs, then hire a helicopter to fly around your market area so you could finally see where your customers are […]