Wanted Genius Package
Telling your audience they are Wanted to try a new technology on an old-fashioned, parchment-style letter may seem outdated or even corny. However, no one can deny the historical success of this type of advertisement as a strong driver of patients into your offices.
This letter has been updated to highlight the new GENIUSTM technology and includes space for up to three locations at a glance.The “Reward” can be any promotional item or offer of your choosing and is mailed in a #10 kraft envelope with a postal metermark indicia.
This mailer uses the combination of urgency and a reward to generate many immediate inquiries and appointments. Whether you schedule this as an ongoing monthly mailer or dust it off for use once a year, it is surely one piece to keep in your mix.